February 5th, 2014 by Jacqui Blanton

Step Into Swim Campaign

“Step Into Swim Campaign is a 10-year initiative to create 1 million more swimmers.” It was founded in June 2012 by the National Swimming Pool Foundation. The campaign seeks to encourage public and private sectors to sponsor and support existing programs to invest “in the next generation of swimmers – for fun, for fitness, for family safety – and teaching people of all ages and ethnicity.”

Step Into Swim raises funds that are then given to learn-to-swim organizations. The National Swimming Pool Foundation has matched every donation given dollar for dollar since the campaign was founded.

Check their website, StepIntoSwim.org, to find out more about this incredible campaign.

 Step Into Swim